Americans loved the Budweiser “Bohemian-style” pale lager in 1876 as it was launched by Adolphus Busch. Anheuser-Busch, the Busch family corporation, helps a 50.9 % market share of all beers sold within the U.S. This was based on a report by St. Louis Business Journal done in 2008. Belgian-Brazilian beer magnate InBev bought off many of the Anheuser-Busch stock later that year. Sales went down since the “King of Beers” became “de Koning van Bieren” in The United States. Anheuser-Busch InBev plans to give away totally free beer on Sept 29 during National Happy Hour as Budweiser, reports St. Louis Today.
Advertising means giving out free Budweiser
Around 500,000 free Budweiser beer samples in 6- and 12-ounce sample sizes, depending on local and state rules, can be given out by participating bars and restaurants. The share of the market for Budweiser dropped from 26 % in 1988 to 9.3 percent which is why the “Grab some Buds” advertising campaign will go from September 25 through October 3. Drinkers in their mid-20s can be the biggest target of this campaign. This is mostly as a result of study that shows de Koning van Bieren has not even been touched by drinkers ages 21 to 27.
“We want to close that gap,” Anheuser-Busch InBev President Dave Peacock told St. Louis Today.
Deep fried beer in Texas
If you’re of drinking age and happen to make it to the 2010 Texas State Fair, find Mark Zable. You are able to compliment your de Koning van Bieren of your choice with what he makes. Receive some of his deep-fried beer. After filling pretzel dough with beer, he dunks for 20 seconds the dough into 375-degree oil. That’s long enough to cook the batter, but not long enough to burn away the alcoholic content of the filling. The London Telegraph reports that diners discover the treat delicious, and that Zable is trying to patent the cooking process, which may or may not contain other secret ingredients.
Mark Zable uses a special beer. He uses Guinness. Sorry, Koning van Bieren.
Additional reading
London Telegraph
telegraph.co.uk/foodanddrink/foodanddrinknews/7973944/Deep-fried-beer-invented-in-Texas.html
St. Louis Business Journal
bizjournals.com/stlouis/stories/2008/04/21/daily42.html
St. Louis Today
stltoday.com/business/article_a7801e6d-16b3-5ad7-ba55-08475f94a313.html
Wikipedia
en.wikipedia.org/wiki/Budweiser_(Anheuser-Busch)
What’s up with free beer?
youtube.com/watch?v=B1PaVo00U3c
